The Beginner’s Guide to Private Label CBD Products

Private label CBD products can include health and beauty products

Are you considering creating your own CBD products to sell? 

Starting a hemp business is a great way to share your passion for CBD with others while making a name for yourself (and not to mention earning some extra income). However, there are some important decisions you’ll need to make before getting your business off the ground, namely how you’ll source your products.

Let’s break down how CBD private labeling works and how it can benefit your entrepreneurial dreams.

What Are Private Label Hemp Products?

You have the perfect idea for creating hemp products. Whether it’s your own line of dietary supplements or CBD-infused bath bombs and beauty products, you’ll need to consider how you will source, manufacture, and brand everything.

This is where private label CBD comes into play. Essentially, a private label brand is manufactured for one brand by a 3rd party company through an agreement between two businesses. Private labeling is one of the best ways to tailor a product to your brand. With a private label, you can customize everything from the type of CBD oil used to the branding and packaging of the finished product.

There is a slight difference between white label and private label products. White label is when you use a company’s standard formula but with your own branding. While it’s convenient to use the formulation of an existing brand, you do not get to create a custom product that way.

Benefits of Private Label CBD

CBD private label creates a custom tincture

The partnered process that CBD private labeling provides is ideal for retail storefronts that sell directly to consumers. If you want to create your own hemp products or if you own a dispensary, wellness center, or cafe and want to offer unique products, this can be the best avenue.

Here are just a handful of the benefits of choosing CBD private label services:

Exclusivity: Offering CBD products customers can only purchase from your location(s) °drives traffic to your business. When you choose a private label, you can create custom CBD products including everything from soft gels, tinctures, topicals, and more that can’t be found anywhere else. 

Customers might visit your store just to buy these products, inherently increasing sales of all your services and products.

Customization: As we said, with private label CBD you have the most control of your product from start to finish but with a fraction of the stress that comes with CBD manufacturing on your own. Customizations can range from the cannabinoids blends to the tincture flavor.

Cross-Marketing: Since you can customize both the formula and look of a private label product, it creates a cohesive, recognizable brand. This leads to multiple cross-marketing opportunities and is great for social media collaborations.

Time to Market: Working with a private label can help get your unique product on the market in a fraction of the time it would take you to do so alone. That’s because you’ll have industry experts by your side helping throughout the entire process. 

Tips For Branding Your Own CBD

Today, you can private label any number of products, including CBD. When it comes time to brand your product there are some important things to keep in mind:

Things you can’t say. With CBD products, there’s a lot you can’t say as part of your marketing. Remember, CBD is not intended to diagnose or treat ailments so you should never make health and medical claims on your packaging. 

Stand out among the competition. There are a lot of niche and bulk CBD products on the market, so it’s important to make your brand stand out. Conduct your market research, talk to potential customers, and create a product that is one-of-a-kind and people will want to use.

Consistency is key. Make sure you’re crea in ting a cohesive brand with your CBD private label. From your product packaging to your website and social media presence, creating a brand relies on marketing consistency through every customer touchpoint. 

Keep customers coming back. Building a loyal customer base is easier when you’re selling a unique product. However, it’s also important to adapt your strategy and come up with new products to keep existing customers engaged.

Find Private Label CBD Services Near You

If you’re looking for a private label company for your CBD business, Blue Forest Farms can help.

We offer both white label and private label CBD services to help get your business up and running quickly. As experts in all things hemp, we know what it takes to create the perfect custom formula.

Start your CBD private label today.